MARK 313

Direct Marketing

This course examines the nature and scope of direct marketing, and develops student skills in formulating and implementing direct marketing programmes. Themes include database-driven direct marketing; acquisition and customer retention; lifetime valuation.

Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce

This course is not offered in 2014.

15 points

Prerequisites
MARK 201, 203
Corequisites
None
Restrictions
None