This course confronts students with the notion of the Brand and its implications in terms of design. Students are encouraged to explore beyond the purely commercial and engages issues of cultural reference, narrative, identity, perception of that identity, both local and global, as well as the role that functional innovation plays in Brand development. The challenge is to decide what is going 'too far' and what is 'not far enough' in a process of brand evolution rather than revolution. Projects are often undertaken in collaboration with industry partners.
Taught by the School of Design, part of the Faculty of Architecture & Design
Assignment One 30%, Assignment Two 30%, Assignment Three 40%
Course outline 2013 ( 483 KB). All PDF documents require Acrobat Reader.
Course outline 2012 ( 375 KB). All PDF documents require Acrobat Reader.
Teaching dates 14th July 2014 - 24th August 2014
Teaching dates 8th September 2014 - 19th October 2014