This course confronts students with the notion of the Brand and its implications in terms of design. Students are encouraged to explore beyond the purely commercial and engages issues of cultural reference, narrative, identity, perception of that identity, both local and global, as well as the role that functional innovation plays in Brand development. The challenge is to decide what is going 'too far' and what is 'not far enough' in a process of brand evolution rather than revolution. Projects are often undertaken in collaboration with industry partners.
Taught by the School of Design, part of the Faculty of Architecture & Design
Assessment One 30%, Assessment Two 30%, Assessment Three 40%
Course outline 2014 ( 678 KB). All PDF documents require Acrobat Reader.
Course outline 2013 ( 483 KB). All PDF documents require Acrobat Reader.
Coordinator: Simon Fraser.
Teaching dates 14th July 2014 - 24th August 2014
Teaching dates 8th September 2014 - 19th October 2014