IBUS 411

Special Topic: Qualitative Research Methods

An introduction to qualitative research. methods and their application in the context of a research dissertation or short thesis for honours or Masters' students. The course will cover approaches to qualitative research, qualitative research design and qualitative data analysis.

Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce

This course is not offered in 2014.

15 points

Prerequisites
48 300-level IBUS/MARK pts
Corequisites
None
Restrictions
None