The internationalisation of small to medium- sized firms (SMEs), with particular emphasis on those exporting from small, open economies; international entrepreneurship and dealing with risk, the internationalisation process; barriers to internationalisation, and operational strategies for offshore market entry.
Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce
Coordinator: Hongzhi Gao.
Teaching dates 2nd March 2015 - 5th April 2015
Teaching dates 20th April 2015 - 7th June 2015