The internationalisation of small to medium- sized firms (SMEs), with particular emphasis on those exporting from small, open economies; international entrepreneurship and dealing with risk, the internationalisation process; barriers to internationalisation, and operational strategies for offshore market entry.
Taught by the School of Marketing & Int'l Business, part of the Faculty of Commerce
Coordinator: Hongzhi Gao.
Teaching dates 3rd March 2014 - 13th April 2014
Teaching dates 5th May 2014 - 1st June 2014