Imagine Victoria

The cultivation of creative capital is tightly bound with Victoria’s identity and Wellington’s. Victoria fosters and celebrates the capacity to imagine and to express new possibilities through creative activity.

What we do

Victoria plays a vital role in nurturing imagination and innovation in Wellington and beyond—watch the video from theme chair Professor Jennifer Windsor.

Cultivating Creative Capital | Te Tini a Ahurea | Atina’eina o tamāo’aiga fa’avae

Victoria has a rich tradition and history of staff and student creativity. We understand that creativity, creative literacy and unfettered imagination make vital contributions to New Zealand society.

Those leading Victoria’s commitment to cultivating creative capital are people with diverse expertise and a commitment to imagination, innovation and risk-taking.

We are focused on understanding how a wide range of people and groups imagine cultivating creative capital and exploring the potential to partner with Wellington communities and businesses on creative collaborations.

Our research

Victoria is New Zealand’s leading research university for all aspects of creative exploration in areas ranging from architecture and design and education to creative writing, science history and languages and cultures.

Featured event

Victoria University Creativity Week

Creativity week

A week of events that celebrate the vital contributions that creativity, creative literacy and innovation make in all aspects of New Zealand society. This year featured a public lecture by Professor David Gauntlett, a world authority and play and Victoria's inaugural Ambassador of Creativity.

Featured research

Silver letters of the alphabet taken from an old typewriter

The value of creativity

Creative writing is not a luxury—having imaginative, literate people is of fundamental value to the social and economic wellbeing of society.


Celebrating Victoria’s creative legacy

Original research on Victoria's creative past and present is being conducted by award-winning author Rachel Barrowman, with the help of students. The rich and diverse content will be published in a book and in digital channels.



Creativity scholarships

Victoria has awarding five new Creativity Scholarships that celebrate exceptional creativity by undergraduate students across all disciplines.